Personalised Shoe Selector
Find the shoes
built for your feet
Answer a few questions about your foot type, health history and lifestyle. We'll match you with footwear that genuinely supports the way your feet are built.
How it works
1Answer 10 questions about your foot profile
2We analyse your arch, width, health & lifestyle
3Get your personalised shoe matches
95%
of people wear the wrong shoe width
7 in 10
foot problems are footwear-related
57%
increase in foot strength with correct footwear
"
Finally found a shoe that fits after years of pain. The selector matched me perfectly on the first try.
— MFF Customer, verified review
Step 1 of 10
Question 01 / 10
Who are you finding shoes for?
This helps us personalise the language and recommendations throughout.
🙋
Myself
I'm finding shoes for my own feet.
🎁
Someone Else
I'm helping find shoes for another person.
Question 02 / 11
Where are you based?
We use this to show you nearby stores and online shops that ship to you — so you can try shoes on or avoid import fees.
Question 02 / 10
What is your sex?
Men's and women's shoes are built on different lasts — the internal foot form — which directly affects fit, not just sizing.
♂️
Male
♀️
Female
Question 03 / 10
What is your age range?
Children's feet are structurally different and need different support. Flexibility and natural toe splay are especially important in growing feet.
🧑
Adult
18 years and over
🧒
Big Kid / Teen
Approx. 8–17 years. Feet are still developing — wide toe box and flexibility are key.
👦
Younger Kid
Approx. 3–7 years. Soft, flexible soles are essential — avoid rigid or structured shoes.
👶
Toddler / Baby
Under 3 years. Barefoot is best — shoes should only protect, never restrict movement.
Question 04 / 10
How would you describe your foot width?
If standard shoes feel tight across the ball of the foot, you likely need a wider fit. If they feel loose or sloppy, a narrower last may suit you better.
➖
Slim / Narrow
Standard shoes feel loose or sloppy around the midfoot.
👟
Medium / Standard
Most shoes fit well without feeling tight or loose.
↔️
Wide Fit
Standard shoes feel tight across the toes or ball of foot.
⬅️➡️
Extra Wide
Even wide-fit shoes feel tight. You need significant toe box room.
Question 05 / 10
What is your arch type?
Try the wet test — wet your foot, stand on paper with your full weight, lift off and look at the print. Use the guide below to identify your arch type.
📸 Wet your foot, step on paper and compare your print to the guide above
⬇️
Low / Flat Arch
Full sole visible. Most of your midfoot is on the ground. May roll inward.
↕️
Medium / Neutral
About half your midfoot contacts the ground. The most common arch type.
⬆️
High Arch
Very little midfoot on the ground, clear gap visible. May roll outward.
🤔
I'm Not Sure
We'll recommend versatile, all-arch footwear with broad support.
Question 06 / 10
Let's talk about your foot health
Being honest here leads to much better recommendations. Footwear plays a significant role in managing and preventing foot pain.
Are you currently experiencing any foot or lower limb pain?
😣
Yes
✅
No
⚠️
We can help with this
The right footwear makes a real difference — we'll prioritise shoes suited to your condition. If your pain has lasted more than 30 days, we'd strongly recommend an online consultation so we can assess what's actually going on and give you a personalised plan.
Book an MFF Consultation
Our foot health specialists will assess your condition and guide your footwear and recovery. Use code FOOTPAIN30 for 30% off your first consultation.
Book now →
✅
Great to hear. We'll focus on performance, comfort and preventive support — footwear that keeps your feet healthy long-term.
Do you have any history of foot pain or lower limb injury?
😣
Yes
✅
No
📋
History noted. Previous injuries can affect gait and load distribution long-term. We'll factor this in by recommending shoes with appropriate protective features — even if you're currently pain-free.
💪
Good foundation. No injury history gives us more flexibility in matching you with performance-focused footwear.
Question 07 / 10
Do you use orthotics or custom insoles?
If you use insoles, the shoe needs sufficient internal depth and volume to accommodate them without compressing the foot.
👨⚕️
Yes — Custom Orthotics
Prescribed by a clinician. Requires a roomy, high-volume shoe with removable insole.
🏪
Yes — Over-the-Counter
Shop-bought arch support or cushioning inserts.
🦶
No — Stock Insole Only
I use the insole that comes with the shoe.
💡
Did you know? Orthotics should be short-term, not a lifelong solution
Orthotics can be valuable during recovery, but long-term reliance can weaken the intrinsic muscles of the foot. Many people find they can reduce or eliminate their need for orthotics through targeted foot strengthening exercises — and the right footwear is the first step.
Want help reducing your reliance on orthotics?
Our foot health specialists can build you a personalised strengthening programme. Use code FOOTPAIN30 for 30% off your first consultation.
Book a consultation →Question 08 / 10
What will you mainly use these shoes for?
Select all that apply — if you need one shoe to do multiple jobs, we'll find the best all-rounder.
Select all that apply
🚶♂️
Everyday / Walking
Daily wear, commuting, errands, long walks.
👔
Smart / Dress
Work or formal occasions requiring a more refined look.
🌲
Outdoor / Hiking
Trails, uneven terrain, wet conditions.
🏃♂️
Hobby Running
Recreational road or light trail running.
🏋️
Training / Workout
Gym, HIIT, cross-training or studio classes.
🧍
Standing All Day
Healthcare, hospitality, retail — long hours on hard floors.
🦺
Work / Safety
Requires toe protection, slip resistance or site compliance.
Question 09 / 10
How much sole thickness do you prefer?
Thinner soles promote natural proprioception and muscle engagement. Thicker soles offer more cushioning and impact protection.
🦶
Ultra Thin
≤5mm — total barefoot feel, maximum ground connection.
📏
Thin
6–8mm — great ground feel with light protection underfoot.
🪨
Medium
9–14mm — balanced feel, good for longer days or hard surfaces.
☁️
Cushioned
15mm+ — maximum comfort. Ideal for pain, high mileage or transition.
🤷
Not Important
We'll match based on your other answers.
Question 10 / 10
What features matter most to you?
Tick everything that's important — these act as priority filters on top of your foot profile.
Select all that apply
⬅️➡️
Wide Toe Box
Natural toe splay — important for bunions, wide feet and barefoot transition.
🌀
Flexible Sole
Bends naturally with the foot. Encourages healthy muscle engagement.
📐
Zero Drop
Heel and forefoot at the same height — promotes natural posture and gait.
🪶
Lightweight
Minimal weight for speed, efficiency or all-day comfort.
😌
Above All — Comfortable
Comfort is the top priority over performance features.
🌱
Vegan / Sustainable
No animal-derived materials. Preference for eco-conscious production.
💧
Waterproof
Keeps feet dry in wet weather or on trail.
Your Personalised Results
Your top shoe matches
4
Matches Found
About our MFF Badges
MFF Tested
Physically reviewed — tested firsthand by the MFF team against our foot health criteria.
MFF Top Pick
Our curated best — selected by the MFF team as a standout model for foot health, function and quality.
MFF Team Wear
Worn by our team — shoes Joseph, Gourgen and the MFF team actually wear in their daily lives.
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